Branding and Packaging
The big three: Product, Branding and Packaging
Successful product brands provide not only an amazing product, but a great product experience for their customers.
To stand out from your competitors it’s vital to understand the customer journey of your purchaser, how they interact with your product and the feelings these interactions evoke.
Great product brands seek to create positive experiences and emotions for their customers. These memorable, pleasing moments drive customer loyalty and increase the chances of repeat purchase. Happy customers often become advocates for not only your product, but your brand.
The hone.pd brand design experience
Bold or Pioneering? Jovial or Educational? Magical or Innovative? Identifying your brand archetype is the cornerstone of developing your brand.
Knowing your brand archetype helps establish the personality-type of your brand, and informs the way your brand will look and feel, which enables you to promote the desired emotions from your customers.
hone.pd offers various branding solutions.
In-depth packages : Designed for clients who are seeking to re-brand, create a product specific brand or deep dive to produce a wide range of concepts and assets.
Simple packages : Tailored to provide clients with the tools they need to launch a product brand, without compromising on quality.
Packaging matters
Great packaging not only meets practical requirements, it speaks volumes about your product and your brand.
Why packaging is important:
Keeps your product safe during transit
Impacts the cost of shipping depending on the product’s size and type
Influences user experience by both its look and ease of use
For some products (eg. shampoo) packaging may be key to the experience of the product during the whole life cycle.
Great packaging, starts with the right process...
Identifying requirements
Creating concepts for potential solutions
Designing the packaging form and how it will be produced (for instance, moulded bottles, or die-cut custom boxes and inserts, or Point of Sale marketing elements)
Prototyping and testing
Creating graphic design for packaging which considers elements including aesthetic appeal, barcoding, QR codes, SKU numbers, batch codes, and mandatory markings.
...and the right partner
No matter your product, hone.pd supports design of packaging and provides a range of services to fit your needs and budget.
Custom:
End to end service including packaging concepts and prototyping as well as graphic elements.
Simplified:
Aimed at reducing packaging set-up costs, choose an existing package type as a basis and let hone.pd make it yours by creating graphics perfect for your brand and requirements.
Want to know more?
Read our article The Importance of Design in Packaging to find out how the wrong packaging can trigger negative emotions in your customers – and how to avoid it.
Read more about the Halo sun visor, and the Dermal Hub Halo project here in our blog.
Ready to get started? Have a specific question?
Contact a hone.pd Packaging Specialist for a complementary consultation today.
Download free resources
We love to help! Download our free resources to find out more and start your product design journey. Or to chat with a hone.pd Product Design Specialist today.
Download: Product Design Playbook
Download: Value of Design & ROI Calculator
Client Story: Unpackaged Eco
Unpackaged Eco’s packaging is uniquely designed to be cleaned and refilled by consumers, effectively eliminating the need for single-use plastic.
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hone.pd was proud to create Unpackaged Eco’s packaging communications.
We designed key elements including logo, brand font and colour selections to suit Unpackaged Eco’s brand archetype and appeal to their target customer segment.
We’re pleased to say this work was recognised by Good Design Australia, as a winner in the ‘Packaging Communication Design’ category.
Good Design award for Packaging Communication design.
https://unpackaged.eco/
Client Story: Staytray.com.au
This development has been recognised by several packaging awards including the PIDA packaging innovation award.
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Packaging is important for all products, but takes on a special significance for products like creams and lotions, where the package remains the key point of a customer’s interaction for the duration of the product’s life.
Then again, sometimes packaging IS the product.
This is the case for the StayTray which was designed by hone.pd, fulfilling founder Kate Stewart’s vision for using recycled plastic to eliminate single-use carry trays.
This development has been recognised by several packaging awards including the PIDA packaging innovation award.
